the skill collective
Branding // Website Design // Marketing Materials // Corporate Stationery
The Skill Collective is a clinical and consulting psychological practice based in Subiaco, Western Australia. This skilled and friendly team help to build skills that allow their clientele to move forward, achieve and grow in life.
The project encompassed the design and development of a full suite of branding materials including logo, icons, type, corporate marketing assets and website design.
Developed to reflect a feminine and comforting presence, the identity has been styled with a fluid stroke, softening the fragmented hexagon, giving it an organic feel. The sections of the hexagon subtly reference the collection of skills, traits and characteristics. Featured across all marketing touch-points, the saturated and vibrant colour palette amplifies the brand's values of growth and positive mental health.