gallery 152

Brand Development

Located in a beautifully restored heritage building, Gallery 152 is a new commercial gallery working to restore York’s (Western Australia) reputation as a hub for artists, festivals and other cultural events.

The project included design and development of the brand identity, marketing materials, signage and website design for the promotion of the gallery and upcoming exhibitions. 

Developed with a monochromatic palette, the minimalistic branding utilises a bespoke blend of typography, patterns and grids across all touch points. 

The patterns take influence from York's historical architectural surroundings; window lintels, masonry, cornices etc. 

An entirely bespoke website was designed for the promotion of upcoming exhibitions and workshops. Developed in Wordpress, the website reflects the brands minimalistic aesthetic.